Flagstar Companies, Inc., the parent company of Denny's restaurants, pledged to give $100,000 to the National Fair Housing Alliance (NFHA) and the Fair Housing Council of Greater Washington as part of a $1.5 million donation to eight civil rights groups and the United Negro College Fund. The company also unveiled its new "zero-tolerance" policy for discrimination.
The donations are part of a 1994 agreement which settled two class-action discrimination suits against the company. Denny's had already paid more than $54 million to 300,000 minority customers who claimed they had been treated unfairly at one of the chain's 1,600 outlets.
Speaking to an Associated Press reporter, Flagstar CEO James Adamson said, "We are an entirely different company. We are still the butt of some jokes, but we're saying people should give us a second chance."
Seven other civil rights groups received $100,000 from Denny's: the Southern Christian Leadership Conference, the NAACP, the National Urban League, the Rainbow/PUSH Coalition, the Southern Poverty Law Center, the NAACP Legal Defense and Educational Fund, and the leadership Conference on Civil Rights.